So, my company has decided to sponsor a British Touring Car again this year. Included in the sponsorship package is the following: Company Logo splattered on various parts of the car, VIP tickets to every race with hospitality, a chance to use the actual car for our own promotional activities and coverage on the telly.
So, after singing the praises of PR Week in an earlier blog post I thought I’d better subscibe to the web site so I could access interesting articles about PR on the web and web 2.0, that everyone in marketing or PR seems to be talking about at the moment. I wanted to read advice on how to win in this complicated arena. Read the rest of this entry »
Just saw this on Digg - Food Network Running McDonalds Subliminal Ads
I think this is a serious issue yet few people on digg seem to agree. If it’s true, it’s a violation of your rights and a dangerous thing. Whether or not McDonalds were a party to this or not I don’t know but subliminal advertising does work - if it didn’t why would it be illegal? It’s a serious issue that shouldn’t be taken lightly and if McD’s are doing this they should be brought to trial for it. Read the rest of this entry »
I saw this piece on Howstuffworks.com. It’s about how digg works. It’s great as if you don’t know what blogging and digging is all about - you can start here - like me! Happy digging…..
Mediadisk is a PR contacts database which holds the details of journalists working at every newspaper, magazine, TV station, radio station, website and newsletter that you could imagine. It’s a fantastic program and is aninvaluable tool for anyone doing PR in the UK. Read the rest of this entry »
The CIPR is the UK’s leading public relations industry professional body and well worth having a look at.
They represent the interests of people working in public relations in the UK and abroad and offer access to information, advice and support, and provide networking and training opportunities through a wide variety of events, conferences and workshops.
I found a report this morning on the excellent Markting Sherpa web site. It’s fantastic and has loads of information on leasons learned in 2006 from marketers accross the world. It has a free downloadable 60 page PDF to read through to help you with desicions on your campaigns.
The report covers everything from email marketing to social networking and is a useful tool for PR’s, marketers and MD’s alike. Have fun…
This is just a quickie for anyone interested in PR. There’s a great industry magazine called PR Week which is well worth a read. It offers all sorts of great info about PR including information on jobs and news analysis and industry events.
Talking of events, there is an important one coming up for anyone interested in web marketing, social media optimisation and PR in general. It’s called: PR and the Media and it’s a one day conference on 27th January 2007.
A couple of years ago I met a journalist who had been an editor for The Telegraph whilst working in London. He told me that editors and journalists receive thousands of press releases every single day and that those releases would become a huge pile on someone’s desk. The editor has roughly 10 seconds to decide if that press release is worth reading, so if it looks boring it’s in the bin straight away. Read the rest of this entry »
A great way to get something published is by using a survey press release. This can be something like, 80% of people thought…… or 9 out of 10 cats said…or as, this year’s top ten ski resorts are…